Four Million Views From the Wrong People Is Bad Marketing

If not a single one of those 4M views is a potential client, you’re just wasting your time and money (and making someone else very rich in the process).

For a premium business, content is not there simply to pull in attention. It has to help the right person recognise something familiar in the way you see their problem.

Good content gives people a reason to stay with you a little longer.

It makes the standard of the business visible. Your content should have a job that is determined by your business goals.

We’ve been told views and followers are like pizza… even when it’s bad…?

The next time you catch yourself believing that, ask yourself: do you want to be a content creator, an influencer - or - do you want to run a successful business?

Obsess about views if you want to be a pseudo-celebrity.

If you want to promote your work and find clients, wonder who is among those viewers, not how many have seen your latest reel.